I read an article on Techcrunch on the weekend titled Why Women Rule The Internet. The general gist was that the explosion we have seen in successful Web 2.0 enterprises have been driven primarily by women using them:
Consider some more data. Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web. Comscore says women are the majority of users of social networking sites and spend 30% more time on these sites than men; mobile social network usage is 55% female according to Nielsen.
In e-commerce, female purchasing power is also pretty clear. Sites like Zappos (>$1 billion in revenue last year), Groupon ($760m last year), Gilt Groupe ($500m projected revenue this year), Etsy (over $300m in GMV last year), and Diapers ($300m estimated revenue last year) are all driven by a majority of female customers. According to Gilt Groupe, women are 70% of the customer base and they drive 74% of revenue. And 77% of Groupon’s customers are female according to their site.
Given this dominance in female users, I wondered how many of Parking Mobility’s users were women. I know a lot of our users are women because of emails and support calls (yikes), but we don’t ask for demographic information from our users.
What do you think? Is Parking Mobility biased to one gender? We often get the comment that it’s a “vigilante” application. Maybe it’s more of an empowerment application.